H&M

In February 2021 H&M has released a limited edition of streetwear designed together with 4 creatives from the CIS countries. The word “Bravery” was assigned to Kazakhstan. Aya Shalkar used the kazakh translation of the word along with the signature motif continues the Törtköz cycle of Studio Oneki. The limited-edition pieces have gained major popularity among young people and there have been reports of resale online.